Thrivent

This Fortune 500 company is all about bringing financial expertise and generosity together to help their members pay it forward to the people, causes, and community they care about.

I wrote their new tagline, “Where Money Means More”, which became the platform for a brand refresh that highlights the unique approach and values that set Thrivent apart.

Sr. Designers: Kalika Yamada + Noah Delagardelle
ACDs: Allyson Hickey + Danny Walsh
GCD: Brett Lakanen
Agency: MONO

In tandem with the campaign launch, we brought Thrivent’s financial plan metaphor to life with an activation at the Twin Cities Marathon. A real Thrivent client ran all 26.2 miles accompanied by runners who represented the people, causes, and community he puts his money towards. At the end of the race, Thrivent surprised the client with a $26.2k donation to his favorite cause.

We also helped grow Thrivent’s online audience with a fresh batch of social content that showcases the spirit of generosity and bigger picture approach that set Thrivent apart from other financial service companies.

Finally, we created a “Follow Your Heart” short documentary content series that showcases stories of real Thrivent clients making a real difference with their finances. To bring the series to life, we conducted over 40 intake interviews, traveled to 10 cities, and produced 14 different clients’ stories.

Thrivent

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