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BILLIE RAZORS ︎︎︎

*Gold National ADDY 2022
*Gold AAF District 7 ADDY 2022
*Silver Atlanta ADDY 2022


CW: Julia Couch
AD: Claire Graveline
There’s a radical change coming to your self-care routine.
And shaving your armpits puts you in the perfect position to start.



Pre-Roll:

Welcome Card:
Introduces Radical Self-Care to current billie subscribers.





Shower Decal:
Subscribers receive a shower decal to encourage the habit of Radical Self-Care.




Sticker Sheets:
Also included in this month’s box, one to keep and one to share with a breastie 💅🏻




Instagram:





Text Reminders:

LISTERINE ︎︎︎

*Gold Atlanta ADDY 2022
*Silver AAF District 7 ADDY 2022

CW & AD: Julia Couch

Adding an extra sixty seconds to your hygiene routine is well worth it.



Radio:
To prove that Listerine is always worth the extra minute, listeners are rewarded with 60% off their next bottle at the end of each spot.







Snapchat:






In-Store:




OOH:



    

WIKIPEDIA ︎︎︎

*Silver Creative Circus Student Show 2021

CW: Julia Couch/Andrew Tuchel
AD: Dani Grimm

Curiosities multiply as you get sucked into the Wiki Wormhole.


When scanned, a QR code at the bottom of the poster links to a trippy Wiki page that shows how the two objects in the ad are connected and prompts viewers to “keep the wormhole open” with a donation to Wikipedia.

Stickers are given as a thank-you to those who donate to Wikipedia.
     

LOVESAC ︎︎︎

*Bronze Atlanta ADDY 2022

CW: Julia Couch
AD: Claire Graveline
As you sink into this bean bag, you open up, feeling comfortable enough to share things that you’d otherwise keep inside.


TV Spot:


OOH:




TikTok:





Gift With Purchase - Formal Apology Forms:



Warning Tag: